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MyChinaChannel takes advantage of the major economic, technological and lifestyle trends of present times and stays committed to offer content & programming on China and serve as twin purposes of satisfying info-entertainment needs of audiences and at the same time promoting China to the World.
The vision for MyChinaChannel is simple but inspiring: to aggregate, re-edit and produce content about China for global distribution and its own premium TV channel targeting mainly at non-Chinese and overseas Chinese audiences worldwide.
MyChinaChannel is a new generation TV network that offers its content across multiple media platforms. The TV channel serves as a powerful branding tool for a new global media entity, driving traffic to other MyChinaChannel platforms such as Internet and mobile.
MyChinaChannel will make its mark as a brand that is synonymous with the presentation of current and relevant China content for non-Chinese audiences. Going beyond the usual Western stereotypes, MyChinaChannel presents a vision of China that is modern, vibrant and fascinating.
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Creation, Aggregation, Reversion & Distribution
MyChinaChannel acquires programmes produced by Chinese TV networks, re-version them for an international audience and distribute them in the global marketplace. The channel will over time acquire an extensive content library and own global rights to quality programming about China.
Content production/ Co-production
Besides programme acquisition, MyChinaChannel will also commission original production that will satisfy the curiosity of global audiences about China.
Online
The Web lies at the very heart of MyChinaChannel's brand and its business model. MyChinaChannel online will be a platform that offers content viewing, enable content sharing and facilitate community development and social networking; in line with the most progressive of Web 2.0 principles. Multiple streams of revenue will also be generated through a mix of online advertising, sponsorship and subscription fees.
TV Platform
MyChinaChannel is a TV channel that offers premium China programming that informs and entertains audiences worldwide. It will also promote a deeper understanding of China across different media platforms.
Pay TV is only one of many distribution channels. Other means of distribution include content syndication through DVD distribution, Video On Demand and free-to-air telecast. |
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