PRESS RELEASE FROM MYCHINACHANNEL - 16 September 2011
My China Cinema set sail; first stop MBO Klang in Malaysia!
My China Cinema, a collaborative effort by China Film Group, Singapore's MyChinaChannel Pte. Ltd.
(MyChinaChannel) and Malaysia's mm2 Entertainment Sdn. Bhd., finally set sail at Malaysia's MBO Cinema on 15 September 2011. My China Cinema is not only a gateway for China-made movies to be screened overseas, but it will also act as a mean to promote Chinese lifestyle and culture to outside of China.
My China Cinema is situated at MBO Habour Place Klang, one of Malaysia's largest cinema chain. However, My China Cinema will only be showing China-made movies, as well as movies shot collaboratively with China. Scheduled to be shown as the opening movie for My China Cinema is "If You Are The One 2", which stars international superstar Shu Qi, while blockbusters such as "The Message", "Founding of a Republic", "Love Song of Kang Ding", "Midnight Beating", "Lost In The Panic Room", "Love Tactics", "Singing Fairy" and many other quality movies from Mainland China are all lined up to be shown at My China Cinema in the not too distant future.
According to the founder of My China Cinema, Mr. Melvin Ang who is also the Executive Director of MyChinaChannel Pte. Ltd., Malaysia has a broad Chinese market and strong Chinese culture. "We hope by demonstrating its market potential and commercial viability, the concept of My China Cinema will be replicated and introduced across Southeast Asia."
From left to right: Liao Ling(CFG),He Xiao Lan(SMG),Gao Wei (Malaysia China Embassy),Melvin Ang (My China Channel), Cheah GH (MBO)
Commenting on the future of My China Cinema, Mr. Yang HePing, the General Manager of China Film Group's subsidiary Beijing Film and Video Laboratory was slightly emotional: "It has been every Mainland China moviemakers' dream to expand our content, art and technology overseas and into the international market!" The launch of My China Cinema has not only received support from Mainland China itself, but also support from various industries overseas. Shanghai Media Group (SMG)'s distribution company WingsMedia will be acting as My China Cinema's content, promotion, and marketing consultant, while Hwa Yea Multimedia, one of Malaysia's biggest audio visual production company, as well as RAM Entertainment Sdn. Bhd., will be acting as My China Cinema's main film source provider, with Media Prima's television channel NTV7, as the official media partner.
My China Cinema is going to be a cinema worth waiting for!
QIAN JIN PRESS CONFERENCE AT SHANGHAI TV FESTIVAL JUNE 2011
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JOINT PRESS RELEASE FROM SHANGHAI WINGSMEDIA, MYCHINACHANNEL & MEDIACORP
Shanghai Media Group's WingsMedia, Singapore's MyChinaChannel and Singapore's MediaCorp
to co-develop Chinese remake of popular Singapore drama
Shanghai Media Group's WingsMedia, Singapore's MyChinaChannel (MCC) and Singapore's MediaCorp TV Singapore Pte Ltd (MediaCorp) have signed a memorandum of understanding at the August 2010 China International Film & TV Programs Exhibition in Beijing to jointly develop and distribute the TV drama, QianJin. 
The 2008 Singapore drama production, The Little Nyonya, was one of the most popular dramas in Singapore's history. It received critical acclaim, garnering 16 nominations at the 2009 Star Awards and was the highest rated drama on MediaCorp's Channel 8 in 15 years. It saw similar success in China, where audiences embraced it like no other made in Singapore drama.
Leveraging its incredible popularity, SMG WingsMedia, MyChinaChannel and MediaCorp are co-developing a Chinese version of the series, titled QianJin. The story will be set during the period of the early 20th Century and localized to suit the tastes of audiences in China.
MediaCorp, who conceptualized and owned the original The Little Nyonya series, will work jointly with MyChinaChannel as co-executive producers and as distributors of the programme outside China. SMG WingsMedia will co-develop and distribute the series to audiences in China.
Past projects between SMG WingsMedia and MyChinaChannel include My China Destiny, China Trend, China Money Mind, and A New Beginning. The QianJin project will pave the way for China and Singapore to strengthen their drama production offerings and will also help internationalize China drama programmes.
For more information, please contact:
Chong Ten Yeu
MyChinaChannel Pte Ltd
1002 Jalan Bukit Merah
#07-20
Singapore 159456
Chongtenyeu@mychinachannel.com
Tel: (65) 6735 5376
Ivy Chen
WingsMedia Shanghai Media Group
10F, No.298 Weihai Road
Shanghai,
200041
P.R. China
ivychen@stv.sh.cn
Tel: (86) 21 62181114
Sia Yew Ming
MediaCorp TV Singapore Pte Ltd
Caldecott Broadcast Centre
Andrew Road
Singapore 299930
yewming@mediacorp.com.sg
Tel: (65) 6350 3296
About Shanghai Media Group's WingsMedia (China)
Shanghai Media Group'sWingsMedia core business is to provide excellent Chinese content for the rest of world. WingsMedia has proudly established a profound domestic as well as an international distribution network over the past years. Clients cover all kinds of media platforms including traditional TV channels, Internet TV, IPTV and Inflight etc.
About MyChinaChannel (Singapore):
MyChinaChannel is headquartered in Singapore and offers compelling, balanced and relevant China content for the international non-Chinese and overseas Chinese audience. MCC produces, aggregates and distributes China content including lifestyle, travel, infotainment and documentary programming.
About MediaCorp (Singapore):
MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. It pioneered the development of Singapore's broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
JOINT PRESS RELEASE FROM MYCHINACHANNEL & SHANGHAI MEDIA GROUP - 10 June 2010
Singapore's MyChinaChannel and Shanghai Media Group to co-develop slate of programs for China and the World
MyChinaChannel (MCC) and Shanghai Media Group (SMG)'s WingsMedia are co-developing a slate of infotainment/documentary series for distribution in China and worldwide markets. This content was conceptualized with the aim to capture the interest of both China and global TV audiences.
The first project, A New Beginning, is a 13-episode series chronicling the journey of Chinese Nationals as they adapt to life in a foreign country. The series will make its premier telecast in both Singapore and China.
This latest partnership between MCC and SMG follows the success of two projects. China Trend is a 13 episode series exploring the latest in lifestyle, fashion and entertainment, while My China Destiny, focuses on the experience of expatriates living and working in China.
MCC and SMG have jointly finalized details on episode treatment and programme concept.
Audiences will follow trials and tribulations of Chinese nationals who have relocated for work or pleasure, with the intent of enhancing their cultural understanding. It will depict the challenges and struggles common to newcomers entering a foreign place.
MCC and SMG will jointly distribute the programme to global markets.
Mr. Melvin Ang, executive director of MyChinaChannel says these projects cater to audiences like never before: "It's very exciting that we've come together to produce content for both China and the World. In the past, infotainment content was produced mostly targeting either China or outside China - they were distinctly separate. Now we are bridging that gap. The creative and production input from SMG will surely make our content offerings more universal."
Ms. Maggie Zhou, Deputy General Manager of WingsMedia, Shanghai Media Group (SMG), believes these projects will definitely help us to understand better the TV markets and audience outside China: "With frequent brainstorming and pitching sessions, we are able to find common interest, set up professional team with international perspective and thus produce contents catering for global audience. In the future we will work closely with MCC to develop more contents with this module."
Mr. Yeo Chun Cheng, Director of Broadcast and Music of the Media Development Authority of Singapore (MDA), says the continued partnership between MCC and SMG illustrates the commitment of both parties to bring quality content about China to the world: "This collaboration is a good indication of the dynamism of the collaboration between Singapore and Chinese media companies in the growing and dynamic New Asia Media landscape. We look forward to more activities in this area."
PRESS RELEASE FROM MYCHINACHANNEL- 10 June 2010
Shanghai Media Group's WingsMedia and Singapore's MyChinaChannel sign 1000 hours content deal
MyChinaChannel (MCC) is entering into a 1000 hour content deal with Shanghai Media Group to help promote some of the best content from China to the world, announced during the 16th Shanghai Television Festival, 2010. These 1000 hours are made up of English language programming distributed by Shanghai Media Group's WingsMedia, spanning lifestyle, fashion, entertainment, travel and documentaries about China. The deal involves content acquisition, integration, program customization, and mutual development.
This partnership will mark the first for SMG WingsMedia and MCC to collaborate on existing programs apart from previous co-productions. The content deal is part of MCC's preparation for its upcoming channel launch. MCC will also be distributing the content to global audiences.
This latest partnership between WingsMedia and MCC follows the success of two co-production projects. China Trend is a 13 episode series exploring the latest in lifestyle, fashion and entertainment, while My China Destiny, focuses on the experience of expatriates living and working in China.
WingsMedia and MCC will continue to work together to premium content about China to global audiences.
For more information, please contact:
Chong Ten Yeu
MyChinaChannel Pte Ltd
1002 Jalan Bukit Merah
#07-20
Singapore 159456
chongtenyeu@mychinachannel.com
Tel: (65) 6735 5376
Ivy Chen
WingsMedia Shanghai Media Group
10F, No.298 Weihai Road
Shanghai,
200041
P.R. China
ivychen@stv.sh.cn
Tel: (86) 21 62181114
SINGAPORE MEDIA FUSION eNEWSLETTER - 03 March 2010
 INSTEAD of selling content to China, My China Channel Singapore (MCC) wants to export Chinese content to the world.
With a booming economy and over 1.3 billion people, China is evidently an attractive market to many businesses. But isn't the world market bigger than China? MCC saw the opportunity and decided to produce content about China - for the rest of the world.
Mr Melvin Ang, executive director for MCC, said: "There is so much exciting content waiting to be discovered by global audiences yearning to understand China in a better way."
On the other hand, there are already many content providers in China and it is not easy to export content to China with its strict regulations. 
At the recent Asia Media Festival last December, the Media Development Authority of Singapore announced the partnership between MCC and WingsMedia, the distribution arm of Shanghai Media Group, one of China's biggest media companies.
Together, they would co-produce two infotainment programmes titled China Trend and Foreigners Living in China. With a production budget of close to S$1 million for both programmes, MCC and WingsMedia aim to complete production by the end of this year.
China Trend will be a 26-episode programme showcasing the latest news in lifestyle, fashion, entertainment and new trends in China, while Foreigners Living in China will speak of the journey and experiences of expatriates living and working in China.
 Production crew from the two companies will be working closely and they are targeting to jointly distribute the programmes in Asia, the United States and Europe.
Mr Ang said: "Unity is strength. By jointly producing and distributing the programmes, we can reach out to a bigger audience. MCC's production crew will be involved in the conceptualisation of the shows, producing content on what the world wants. These shows will not be limited to Chinese but will be dubbed in English."
Groundwork for MCC had started in June 2008 before the company went full steam in June 2009. It now has a 15-strong staff and offices in Singapore, Malaysia, Shanghai and Beijing.
Mr Ang revealed that the past one year had been spent on development work for his company, spending time to meet up with TV networks in China to explore collaboration opportunities.
He added: "We need to respect their local culture and mindset and identify a common ground and common objective. WingsMedia is a very competitive and focused network and it appreciates MCC's strong commercial capabilities."
While brainstorming on co-production projects that were both uniquely China and commercially viable, the two companies had identified China Trend and Foreigners in China "as a good start", he said, adding that "a few more co-production plans are in the pipeline".
Apart from that, WingsMedia and MCC have also penned another Memorandum of Understanding to jointly aggregate and distribute the best of Chinese dramas and movies via the time belt outsourcing business model with established TV networks around Asia.
Mr Ang has some 25 years of experience in the media, IT and telecommunication sectors behind him. Prior to setting up MCC, he was the adviser for Media Prima and chief executive officer for Alt Media Berhad, the new media arm of Media Prima Group.
 He also spent close to four years as managing director of MediaCorp and was the chief operating officer of SPH MediaWorks, as part of the pioneering team to launch two free-to-air TV channels in Singapore.
Mr Ang attributes the fast progress of his new company to good talent. "Despite being a small setup, we managed to attract good people who are willing to give up secure corporate jobs to join us."
Some programmes that have been produced by MCC include Admiring Asia Cities, which was aired on CCTV10, the latest China Money Mind (shown on Channel NewsAsia) and Mercy Relief Documentary with Stephanie Sun (on RazorTV).
MCC also plans to launch a global TV channel carrying compelling content from China to the world, said Mr Ang.
He added: "Despite China's rapid growth in the past decade, it has not fully exploited its resources to promote the nation to the world. Many recent innovations and developments about China are not communicated to the world and are dependent on the foreign media which might not be familiar with the background in China. Content opportunity from China is endless with its rich culture, history, people and geography."
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PRESS RELEASE FROM MYCHINACHANNEL - 12 February 2010
Singapore's MyChinaChannel and CCTV 10 in collaboration to showcase the best of Asian Cities to the audience in China.
 
The programme's first series titled Admiring Asia Cities - Singapore, is a 4 part half hour programme that showcases Singapore as one of the world's most dynamic and modern cosmopolitan city that never sleeps yet at the same time able to preserve its history, culture, art and cuisine. Through this harmonious blend of old and new, the program will present Singapore based on 4 pillars namely Discovery Singapore, People and Brands, Service and Education, Infrastructure and Technology. The programme was recently telecasted on CCTV10 in January and a repeat telecast is planned for later.
MyChinaChannel will also be producing more of the Admiring Asia Cities series for the Chinese audience together with CCTV 10. The next series will be focusing on other cities in the Asia region and it is targeted to complete and telecast in 2010.
JOINT PRESS RELEASE FROM SHANGHAI MEDIA GROUP & MYCHINACHANNEL - 02 December 2009
Shanghai Media Group and Singapore's MyChinaChannel in collaboration to showcase the best of China content to the world
 
Singapore, Asia Television Forum (ATF) 2009. WingsMedia, the distribution arm of Shanghai Media Group (SMG), along with MyChinaChannel (MCC), announced today that they will be partnering in a number of projects to bring quality China content onto the world's stage.
Being a member of SMG, one of China's biggest media group, WingsMedia has signed a co-production contract with MyChinaChannel to produce two infotainment programs titled China Trend and Foreigners Living in China, while also distribute both to the global market jointly.
China Trend consists of 26 episodes in which latest news in lifestyle, fashion, entertainment and new trends in China will be presented to Pan Asia audience.
Foreigners Living in China is a program that speaks of the journey and experiences of expatriates living and working in China. It also discusses the various cultural gaps, language barriers and ultimately how these foreigners overcome them and make themselves at home in China. Production team from SMG International Channel Shanghai (ICS), one of the predominant English content providers in the country, will be working together with producer from Singapore's MyChinaChannel on this show, the purpose of which is to enhance the international flavor of the show. The program is also scheduled to telecast on ICS next year.
Mr. Christopher Chia, CEO of Media Development Authority said: "From TV and film production to manpower and music, Singapore and China media companies have enjoyed close collaboration. The latest collaboration between MyChinaChannel and Shanghai Media Group is a good indication of the dynamism of the collaboration between Singapore and Chinese media companies in the growing and dynamic New Asia Media landscape. We look forward to more activities in this area."
Apart from that, WingsMedia and MyChinaChannel have also penned another Memorandum of Understanding to jointly aggregate and distribute the best of Chinese drama and movies for distribution via time belt outsourcing business model with established television networks around Asia.
"MyChinaChannel's business model is to aggregate, repackage and distribute quality China content to the world market. We are really excited with the new partnership with SMG moving forward. China's growth and transformation in the past and coming years is more than fascinating and it has translated into equally captivating subject matter for content creation for the global market," said Melvin Ang, Executive Director of MyChinaChannel.
Ms. YANG Wenhong, General Manager of SMG Wings Media said: "We feel that the time is right for China made content to cross borders and capture the international viewers. MyChinaChannel is a valuable partner and they have been an advocate of quality China content in the global market. We hope to work on even more similar initiatives with them in the future."
For more information, please contact:
Angelin Ong
MyChinaChannel Pte Ltd
1002 Jalan Bukit Merah
#07-20
Singapore 159456
angelinong@mychinachannel.com
Tel: (65) 6735 5376
Sylvia Qin
WingsMedia Co., Ltd
Shanghai Media Group
10F, 298 Weihai Road
Shanghai, China 200041
sylviaqin@stv.sh.cn
About MyChinaChannel (Singapore):
MyChinaChannel (Singapore) takes advantage of the major economic, technological and lifestyle trends of present times and stays committed to offer content & programming on China and serve as twin purposes of satisfying info-entertainment needs of audiences and at the same time promoting China to the World. The vision for MyChinaChannel is simple but inspiring: to aggregate, re-edit and produce content about China for global distribution and its own premium TV channel targeting mainly at non-Chinese and overseas Chinese audiences worldwide.
About Shanghai Media Group's WingsMedia
WingsMedia, a wholly owned subsidiary of China's second largest media group, Shanghai Media Group (SMG), is a leading Chinese media content and solution provider. With a production volume of over 20,000 hours of programs a year, SMG operates 11 analog radio services and 13 analog TV channels including 7 cable channels covering Shanghai area, 4 terrestrials for Shanghai and neighboring areas, and 2 satellite channels for domestic and overseas subscribers. Building on a fine China-originated content stock across a range of all genres - from entertainment, factual and lifestyle to drama, WingsMedia has proudly established a profound domestic as well as an international distribution network over the past years. Our clients cover all kinds of media platforms including traditional TV channels, Internet TV, IPTV and Inflight etc.
Joint press Release from MyChinaChannel & SDI Media - 23 March 2009
MyChinaChannel (Singapore) Partner with SDI Media Group
HONG KONG : Hong Kong Film Fest, 2009. SDI Media and MyChinaChannel (Singapore) announced that it has signed a strategic alliance agreement to jointly market relevant quality infotainment content about China to the world. These contents will be distributed globally targeting at non-Chinese and overseas Chinese audiences who want to know China better.
Paul Falzone, President of SDI Media Group quoted "We are thrilled about our relationship with MyChinaChannel who is the ideal strategic partner to build a distribution model to take Chinese content to the global marketplace. With our unparalleled geographic infrastructure we are excited about introducing Chinese content to the rest of the world and in your native language.
MyChinaChannel will aggregate, produce and repackage quality infotainment content about China. With this alliance, MyChinaChannel distribution business will leverage on SDI Media established worldwide network and expertise in subtitling, language dubbing and content localization capabilities.
Melvin Ang, Executive Director, MyChinaChannel said "With SDI Media professional and quality support services available around the world, MyChinaChannel would be able to distribute quality China content localized to every market needs"
About MyChinaChannel (Singapore):
MyChinaChannel (Singapore) takes advantage of the major economic, technological and lifestyle trends of present times and stays committed to offer content & programming on China and serve as twin purposes of satisfying info-entertainment needs of audiences and at the same time promoting China to the World.
The vision for MyChinaChannel is simple but inspiring: to aggregate, re-edit and produce content about China for global distribution and its own premium TV channel targeting mainly at non-Chinese and overseas Chinese audiences worldwide.
Contact:
Eugene Lee
eugenelee@mychinachannel.com
1002 Jalan Bukit Merah
#07-20
Singapore 159456
Tel: (65) 6735 5376
Website: www.mychinachannel.com
About SDI Media:
SDI Media is the world's leading service provider of subtitling and language dubbing localization services to the entertainment industry. With over 750 full-time staffs across 36 offices and a network of 4600 language experts in North America, Europe, and Asia, SDI Media is the only company of its kind who has the capability to provide any language localization for all distribution formats, including Theatrical, TV Broadcast, DVD, Blu-ray, Mobile and Internet. For over 25 years, SDI Media has provided the "One Stop" solution in language localization, ensuring consistency, efficiency and accountability for many of the world's leading media and entertainment businesses.
Contact:
Yvonne Kwan
yvonne.kwan@sdimediagroup.com
2206, 22/F., Kodak House II
39 Healthy Street East, North Point
Tel: (852) 3769 9000
Website: www.sdimediagroup.com
Singapore - 6 November 2008
MyChinaChannel announced the launch of a global TV network and an online channel offering compelling, authentic and relevant China content for Western and overseas Chinese audiences.
MyChinaChannel is the world's independently owned TV channel focused on the concept of a country. Its programming includes documentaries, lifestyle programs and web-friendly short form content covering themes such as MyChina History, MyChina Lifestyle, MyChina Travel, MyChina Culture and MyChina Business.
Since it started operations in March 2008, MyChinaChannel has set up offices in Singapore, Beijing and Shanghai and sealed content partnerships with major TV networks in China. It will roll out its fully integrated web and TV platform across the globe in 9-12 months' time.
About MyChinaChannel
MyChinaChannel aggregates, produces and repackages relevant China content into a TV network and online channel for Western and oversea Chinese audiences.Created by a team of content, technology and media industry veterans, MyChinaChannel offers an engaging multiplatform experience that gives the audience access to compelling China content. For more information please visit our website www.mychinachannel.com.
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